Beyond The Ballot: First-Time Voters Pre-Election Playbook

In 2024, Gen Z  will represent over 40 million potential voters, including eight million who came of age in 2022, accounting for nearly one-fifth of the American electorate. Recognizing the significance of this demographic shift, Ariana Levin, a Spelman student and Vice President of the Spelman Democrats, is actively organizing on her campus to inform and mobilize her peers. She passionately urges them to exercise their voting rights and make their voices heard in the upcoming elections.

 “Our voices have always been powerful, even before we were old enough to vote,” Levin tells GU. “For too long, many of us have struggled to be heard. Voting is our chance to change that. As college students, we constantly learn about our future careers and how to make a difference. Engaging in this election ensures our concerns and aspirations are addressed by the politicians who need to listen to us most.” 

This surge in enthusiasm reflects a generation’s deep-seated desire for change. Starting at the polls is essential to translate this passion into tangible impact. With this year’s elections holding significant stakes, being prepared and informed is crucial. To assist with this, Essence GU has created a detailed guidebook to help voters understand the critical aspects of the electoral process and make informed choices.